A successful PR campaign with Ivy PR generally takes a minimum of 3-6 months. During the first month, in-depth conversations take place between Ivy PR and your company representative to ensure all product messaging is consistent and at its best. We get to know your product inside and out in order to effectively represent it to the press. After reviewing your company product(s) and drafting media-focused press kit collateral, Ivy PR brainstorms several unique media possibilities and story angles in order to build your consumer base and raise awareness of your company to as many people as possible.
Following the initial start-up period, Ivy PR begins to "pitch" your company and its products to the press on a wide scale reaching sectors of the media including print, online and broadcast outlets. Ivy PR has the ability to gain the interest of influential writers, editors and producers who will want to test out samples of your product for possible inclusion in future page layouts or news segments. Through research, timing, creative writing, aggressive follow-up and a bit of sheer luck, your product will begin to appear in media outlets across the country.
Ivy PR’s campaigns result in heightened visibility, priceless company credibility and a PR value that is often times more than triple the original investment.
For more in-depth information on a public relations campign with Ivy PR, please visit our Q+A page.
